Is it the end of free money or competition is too intense that Elon has no more ideas?

Tesla Takes Customers to Court to Silence Its Critics in China.

Tesla’s anxiety about safeguarding its brand among Chinese buyers comes at a time when the country’s EV market is heating up dramatically, with respected domestic brands such as Nio Inc. and Xpeng Inc.vying for sales with a range of other up-and-comers, including Volkswagen AG’s increasingly successful ID line. While Tesla is still the market leader, it can ill afford bad news.

“It’s a fiercely competitive EV market in China,” says Daniel Ives, a senior analyst at Wedbush Securities Inc. in New York. “Brand reputation is how Musk built Tesla into a trillion-dollar market cap and stalwart today, and it will defend itself with all legal means.” —Charlie Zhu, Chunying Zhang, and Matthew Campbell

Comments

Leave Comment

Social Share